Technical SEO makes sure search engines can crawl, render, understand and rank your site, so your content and links can actually work.
Content and links get the attention, but neither works if Google can’t crawl, render or understand your pages.
Four checks in the order Google works: can it reach the page, did it index it, how fast does it load, and how the fix ships.
Can Google reach every page? Switch on a fault and run the crawl.
A crawler follows links from page to page. A robots.txt block, a noindex tag, a page with no internal links, a redirect chain or a heavy image each stops pages being found, indexed or loaded quickly.
Of the pages Google found, which made it into the index, and why are the others out?
Some exclusions are correct, such as thin archives kept out on purpose. The work is to make sure every page that should earn enquiries is indexed, and nothing important sits in the wrong bucket.
Bar lengths are illustrative, not data from any site.
How a service page loads on a phone, and what the fixes change.
Waterfall for a fictional page: render-blocking stylesheet and scripts delay the first paint and a 1.8 MB hero image lands LCP at 4.1 s. Preloading and compressing the image and deferring scripts brings it under 2.5 s.
Fictional page and timings, to show how a waterfall is read. LCP thresholds are Google’s published ones.
How every fix ships: never straight onto the live site.
Most technical problems show up as a symptom first. This is how we trace each one, in five steps.
Each symptom is traced in five steps: reproduce it in Search Console, inspect what Google saw, crawl to find every instance, fix on staging, then verify and monitor.
Google measures real visitors at the 75th percentile, mostly on mobile. Drag each value to see where it lands.
How quickly the main content appears.
How quickly the page responds to taps and clicks.
How much the layout jumps while loading.
Starting values are examples, not measurements of any site.
A working checklist, grouped by lens. Not every item applies to every site; the audit says which do.
Crawl: robots.txt, crawl budget, sitemap completeness, orphan and dead-end pages.
Index: Indexable vs blocked URLs, soft 404s, canonicals, duplicates, Search Console coverage.
Render: JavaScript rendering, critical content visibility, lazy-loading.
Speed: Core Web Vitals (LCP, CLS, INP), image weight, server response, render-blocking scripts.
Structure: Information architecture, internal linking, URL hygiene, breadcrumbs and hubs.
Signals: Schema, Open Graph and metadata, hreflang, pagination.
The problem, the evidence, the exact change and a check that proves it worked.
We refuse to ship: hidden text, doorway pages or cloaking · schema spam · bulk AI-generated thin pages · “fix it and forget it” deliverables.
| Problem | Service pages load a 1.8 MB hero image on mobile, so LCP is 4.1 s. |
| Evidence | PageSpeed Insights field data for /physiotherapy/; LCP element is the hero image. |
| Change | Serve a 1200 px WebP version, set width and height, and don’t lazy-load the hero image. |
| Acceptance check | Lab LCP under 2.5 s on a mid-range mobile profile; field data re-checked after 28 days. |
| Priority | Order 3 of 12 · high impact, low effort |
Fictional ticket. No developer? On WordPress, many fixes can be made in settings or plugins; where code is needed, we coordinate with a developer you choose.
Most small-business sites in India run on WordPress with a page builder. Tap a layer of the stack.
Two plugins doing the same job, such as two caching or SEO plugins, often conflict.
Keep one per job; remove the cause rather than adding layers.
Builders such as Elementor add scripts and styles to every page.
Unused widgets and fonts removed first; each page loads only what it uses.
Tag, author and media attachment pages can create hundreds of thin URLs.
Kept out of the index on purpose, checked in Search Console.
Updates can change templates, titles or speed overnight.
Key pages re-checked after every major update, on staging first.
Tap a card to see what we do instead.
Technical work touches your live site, so access and approval are agreed in writing first. Tick what you already have.
Answered plainly. Still unsure? Ask the founder directly.
Ask the founderOften, yes. A second-opinion technical audit checks for gaps.
It focuses on whether Google can crawl, render, index and trust your site.
Sometimes. More often it removes a ceiling, and the effect builds over months.
Yes, with fixes written for engineers. Without a developer, we coordinate with a partner or your CMS team.
Not when done carefully: staging, change logs and batched rollouts.
No. Elementor sites can perform well, but they need care with scripts, fonts and image sizes. We work within your existing setup rather than suggesting a rebuild.
Not always. Hosting access helps when server speed or caching is the cause; otherwise CMS and Search Console access are enough.
A short, free technical read of your site with the three fixes to make first.