Reach decision-makers by job title, function, seniority, industry and company size, with lead forms that fill themselves from LinkedIn profiles.
Fictional company: manufacturing, 51–500 staff, Delhi NCR.
LinkedIn clicks usually cost more than on Google or Meta. It makes sense when a single new client is worth many times the cost of finding them. Try your own numbers.
Placeholder values to show the arithmetic. Replace them with your own; they are not benchmarks.
If LinkedIn leads in your market cost less than this, the channel can pay for itself. The audit checks real costs before any spend.
| Stage | Objectives | How we use them |
|---|---|---|
| Awareness | Brand awareness | Rarely on its own for small budgets |
| Consideration | Website visits, engagement, video views | Building a retargeting audience of the right people |
| Conversion | Lead generation, website conversions | Where most small B2B budgets should go |
LinkedIn targets the facts on a member’s profile. Tap facets to target; matching profile fields light up.
Combining a few facets is usually enough.
Watch a fictional audience narrow from everyone in a location to one meeting. Tap a step number to stop on it.
Dots show the narrowing, not real numbers. A B2B sales cycle can take months; results are judged over it.
Same offer, two routes. Press play to see the effort, then the trade-off.
We use it when the offer is simple and follow-up is fast.
We use it when the decision needs explanation first.
A lead today may become a client in three months. Results are judged over your real cycle, with outcomes from your CRM uploaded as offline conversions.
Pick a type to see where it shows. Optimised on audience size, offer, creative, form questions, bids against cost per lead, and exclusions.
B2B results are judged on meetings and clients, so CRM outcomes go back to LinkedIn as offline conversions. The loop teaches the campaign who your real buyers are.
After the free 20-minute discovery call, you receive a one-page plan with scope and pricing within 48 hours.
Tick each item as you share it; the card is what targeting and reporting are built on.
Tap a mistake to see what we do instead.
Clicks often cost several times more than on Meta. Budgets have to allow for that, or the test won’t produce enough data.
Precise targeting means fewer people, so learning is slower than on bigger platforms.
A lead today may become a client in three months. We judge results over your real cycle.
Free guides can draw job seekers and students. Form questions and targeting filter them out.
Answered plainly. Still unsure? Ask the founder directly.
Ask the founderClicks usually cost more than on other platforms, so it suits businesses where each client is valuable.
Usually something useful: a guide, checklist or consultation. We test a few.
Often yes, through LinkedIn’s integrations or a simple export. We check what your CRM supports.
More than Meta for the same number of clicks. We suggest a test budget after looking at your audience size and deal value, and say plainly if it is too small to learn from.
Tell us what you sell and who you want to reach. We’ll reply within 24 working hours with an honest view of whether this platform fits.