● SERVICES/SEO AUDIT
Before any SEO work begins - understand why your website sits where it does.
Our SEO Audit Services in Delhi NCR uncover the technical issues, content gaps, and visibility barriers affecting your website—so every SEO decision is backed by evidence, not assumptions.
- Yours to keep, regardless of next step
- No retainer required
- Walkthrough call included
● What an audit reveals
A look beneath
the dashboard.
The way most agencies operate isn’t broken because the people are bad. It’s broken because the model is built for scale, not for you.
01
Surface
What you can see
Rankings, traffic, the obvious dips and wins — the part most dashboards already show you.
02
One layer down
What's actually moving them
Visibility for the right intents, click-through behaviour, page-level performance against the searches that matter.
03
Two layers down
The structural reasons
Crawl, indexing, internal linking, content depth, competitive positioning — the upstream causes most reports never reach.
04
Root
The handful of decisions
The 3–5 priorities that, if acted on, would change the picture above them. That’s what the audit is built to surface.
● The investigation
Six lines of
evidence.
Every Toriva audit gathers evidence across the same six tracks. Each one feeds into the same final read — so you get one prioritized picture, not six disconnected reports stapled together.
01
Search data
02
Technical signals
03
Content & intent
04
Structure
05
Competitive read
06
Conversion
What people are actually typing — and where you sit
Search Console queries, ranking distribution, click-through rates, impression trends, and the gap between what you rank for and what you’d want to.
What Google can crawl, render, and index
Coverage data, log file patterns, Core Web Vitals, schema validity, sitemap completeness, and the silent technical debt that quietly throttles everything else.
Whether your pages match the queries they should win
Page-by-page review against the searches they target — title relevance, content depth, intent alignment, and the gaps where strong demand has weak coverage.
How authority flows through your site
Internal linking models, orphan pages, hub-and-spoke health, click depth, and whether your most valuable pages are easy enough for users and search engines to reach.
Where the gap to better-performing competitors sits
Why two or three peers consistently outrank you — what they have that you don’t, and which of those gaps are realistic to close in the next two quarters.
Whether traffic actually turns into business
The 3–5 priorities that, if acted on, would change the picture above them. That’s what the audit is built to surface.
● What a finding looks like
Evidence in
recommendation out
Every finding follows the same simple format. You’ll know what we saw, why it matters, what to do about it, and how it ranks against everything else on the list. Nothing buried in jargon. Nothing left for you to interpret.
F-014
High Impact . Low Effort
Crawl & Indexing
Service pages are blocked from indexing by a stale "noindex" tag
What we saw
Eighteen service pages — including six of the highest-converting templates — carry a <meta name="robots" content="noindex">tag, likely left over from the staging environment during last year’s redesign. Search Console confirms these URLs are “Excluded by ‘noindex’ tag.”
Why it matters
These pages target high-intent commercial queries with significant search volume. Google currently cannot include them in results at all — meaning every other SEO investment on these pages is effectively invisible.
Recommendation
Remove the noindex directive across the affected templates, submit the URLs for re-indexing, and add a Search Console alert for any future occurrences. Estimated dev time: under 2 hours.
Expected effect
Re-indexing typically completes within 2–4 weeks. Based on the historical positions these pages held before the redesign, this fix alone usually recovers 12–30% of pre-redesign organic traffic.
# 02 of 34
High — confirmed in Search Console
Engineering
Every audit contains 20–40 findings written in this format. We never bury anything in attachments or footnotes — if it’s a finding, it has a page.
● Impact vs effort
Not a to-do list —
a sequence
Every finding is plotted on the same two axes: how much it could move your search performance, and how much work it would take to ship. You see exactly why each item is ranked where it is — and what to do first.
● What you walk away with
Four things
nothing more
We’re deliberate about what an audit produces. No 80-tab spreadsheets, no dashboards we’d never use, no padding to justify the price. Just the materials you’d actually act on.
Everything is written in language a non-SEO can read, with the technical detail layered underneath for the engineers who’ll implement it.
The full audit document
A 30–50 page PDF, written in plain English, organized by the six investigation tracks. Yours to keep — even if you never work with us.
01
A prioritized findings register
Every finding scored on impact and effort, plotted on the matrix, and sequenced. Format consistent across all 20–40 findings.
02
A one-page summary for leadership
The 3–5 things that matter most, written for someone who has six minutes — not six hours — to read.
03
A 60-minute walkthrough call
We talk through the findings together, answer your team’s questions, and agree on what to act on first. Recording included.
04
● When an audit makes sense
Six moments when a diagnostic pays for itself.
An SEO audit isn’t perpetual maintenance — it’s a decision tool. These are the situations where the cost of not having one usually exceeds the cost of doing one.
01
You're considering investing in SEO
Before signing a retainer with anyone — us included — get a clear, unbiased read of what the work would actually involve.
02
Rankings or traffic have changed and you don't know why
A diagnostic is the fastest way to separate algorithm shifts from technical regressions from competitive moves.
03
You've just redesigned or migrated your site
Site changes are the #1 cause of unexpected SEO losses. An audit catches what broke before it costs a quarter of traffic.
04
You want a second opinion on your current SEO
If your existing agency or in-house effort feels like a black box, an audit gives you an honest, external read on whether the work is sound.
05
You're about to spend on content, links, or ads
Without the foundations in place, paid spend reaches a leaky funnel. The audit shows what to seal first.
06
You need clarity for leadership or investors
A focused, evidence-backed picture of your search position — useful for budget planning, board updates, or due diligence.
● Before you ask
Honest answers about the audit
The questions every local business owner asks before investing in this channel — answered plainly, without sales-speak.
How long does an audit take, end to end?
Typically two to three weeks from kickoff to walkthrough call. We don’t rush — the value of an audit is in the care, not the turnaround. If you need something faster, a short-scope review (rather than a full audit) is usually a better fit.
Do I need to share access to my analytics and Search Console?
Yes, read-only access to Search Console and Analytics is essential — and to your CMS if architecture review is in scope. We share an access checklist on day one. Nothing is altered; everything is logged.
Can I run an audit with you and then have someone else implement it?
Absolutely. The audit is designed to be implementation-agnostic — your in-house team, your developer, or another SEO provider can all act on it. The findings stand on their own evidence.
What if the audit shows my current SEO partner has been doing it wrong?
It happens occasionally, and we tell you honestly when it does — with the evidence. We never use audits as a sales tool to disparage other providers. If their work is sound, we’ll say so.
Will you recommend Toriva for the work the audit surfaces?
Only if it’s a clean fit. Many audits end with the work being handled in-house, by a development team, or by a specialist. The audit’s job is to give you the right answer — not to route you back to us.
How much does an audit cost?
Audits start at a fixed fee based on site size and scope. You’ll know the cost before any work begins, and we don’t push retainers after delivery unless you ask. We share the pricing structure on the discovery call.
What is an SEO Audit?
An SEO audit is a complete analysis of your website to identify technical, content, and optimization issues affecting search performance.
How often should SEO audits be done?
Regular audits are useful, especially after major website changes
Why is an SEO Audit important?
SEO audits help uncover hidden issues that prevent rankings, traffic growth, and better website performance
● Start with clarity
Get a careful, honest read of
your site.
Before you spend another rupee on SEO — yours, an agency’s, or ours — see what an audit surfaces. The findings are yours to act on however you choose, with whoever you choose.
Founder runs every audit personally · 24-hour reply window · No retainer
obligation