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SEO services

Performance marketing

GUIDES · WRITTEN BY THE FOUNDER

Practical guides to search and paid ads.

Plain-English explanations of SEO and performance marketing, written by the founder from real client work. No jargon, no fluff.

1 published2 in preparation5 topic hubs

1 guide

A beginner’s guide to crawling, indexing, speed, mobile usability and structured data.

Paid ads

Until then, each platform page explains how campaigns are planned and measured.

Topic hubs

Five topics, each linked to a service

Guides are grouped so readers, and search engines, can follow a subject from the basics to the service that helps with it.

SEOSEO basicsHow search works and where to start.In preparationSEO services

SEOLocal SEOMaps, Business Profile, citations and reviews.In preparationLocal SEO

SEOTechnical SEOSpeed, indexing and site structure.1 publishedTechnical SEO

PAID ADSPaid adsGoogle, Meta, LinkedIn, X and ChatGPT ads.0 publishedPerformance marketing

BOTHMeasurementTracking, reports and the numbers that matter.0 publishedHow we measure

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