Show your business to people by location, interest and behaviour, and bring back visitors who didn’t enquire the first time, with results tracked to leads.
Fictional creative test plan. Swap the hook and format.
On Google, the customer pulls. On Facebook and Instagram, the ad interrupts the scroll.
Physiotherapy in Gurugram
The image or video decides who stops scrolling. We test the hook first, then format, then make more of what works, and refresh it before it wears out.
The first line or first second of video. Most tests start here.
Image, video, carousel and Reels placements compared on cost per lead.
When frequency rises and results drop, the ad is refreshed, not the budget raised.
Distinct ideas run side by side for the agreed period. Then we keep what works, refresh what is close, and replace what isn’t, before the ad wears out.
“Back pain at your desk? Three things to try first.”
LEARNING · AGREED TEST PERIODKeep, make more like it“Physio at home, same week, anywhere in Gurugram.”
LEARNING · AGREED TEST PERIODRefresh the hookMeet the physiotherapists and the clinic.
LEARNING · AGREED TEST PERIODReplace with a new ideaReal photos and phone video are fine.
Illustrative cycle with fictional creative. Outcomes shown are examples of decisions, not results.
Meta’s delivery now does much of the targeting itself, so we give it good signals and good creative rather than very narrow interest lists.
Each way of capturing a lead trades volume against quality. We choose based on how quickly you can follow up and how much each customer is worth.
Best for: Quick, simple offers with fast phone follow-up
Relative trade-off, not measured.
Best for: A review step before submit filters casual taps
Relative trade-off, not measured.
Best for: When the page itself helps people decide
Relative trade-off, not measured.
Best for: Businesses that reply to chats within minutes
Relative trade-off, not measured.
Meta’s guidance is about 50 optimisation events in a week to leave learning. Set the events, watch delivery learn, then try editing the ad set.
Concept based on Meta’s published guidance; speeds are illustrative.
Pick one to see what the visitor sees.
Illustrations with a fictional clinic.
How a lead is counted on Meta. Switch on a blocked browser to see why the server-side signal matters.
After the free 20-minute discovery call, you receive a one-page plan with scope and pricing within 48 hours.
Four things that make Meta work. Tick what you have.
Tap a mistake to see what we do instead.
Ads about housing, employment, credit and financial products, or social issues have restricted targeting. If your business falls here, we plan for it from the start.
Meta’s numbers rarely match your own records exactly. We report both and explain the gap.
Results fall as the same people see an ad repeatedly. A plan for fresh creative is part of the budget.
Low-friction forms bring more leads, some of them casual. Quality is checked, not assumed.
Answered plainly. Still unsure? Ask the founder directly.
Ask the founderUsually both. Meta places ads where they perform; we report by placement.
They can be mixed. We tune form questions and check leads against real enquiries.
It helps trust, but ads can run without a large following.
Yes. Click-to-WhatsApp ads start a chat with your business.
Three or four distinct ideas to start, refreshed every few weeks. Phone photos and short videos are fine if they are real.
Not quite. Boosting is quick but limited. Ads Manager gives objectives, tracking and testing, which is how results become measurable.
Tell us what you sell and who you want to reach. We’ll reply within 24 working hours with an honest view of whether this platform fits.