Reach people at the moment they search for what you sell, on Google Search, YouTube and across Google’s network, with every call and form counted.
When people already search for what you sell, and you can answer them quickly. Try three businesses.
Physiotherapy in Gurugram | Same-Week Appointments
Searches exist, the ad shows, the page takes the booking. Google Ads fits.
No searches, so no one sees the ad. Try Meta or LinkedIn to create demand first.
Physiotherapy in Gurugram | Same-Week Appointments
The ad gets clicks, but the page has no clear way to call or book. Fix the page first.
Pick a search, then a match type for the keyword “physiotherapy gurugram”. The results page shows your ad, or why it didn’t show. Each ad takes up to 15 headlines and 4 descriptions; Google combines them, so every line must work in any order.
Exact match shows your ad for searches with the same meaning as the keyword; phrase for searches that include its meaning; broad for related searches, only with reliable tracking and a strong negative list.
Blocked before launch, then added to every week from the search terms report.
Match types: Exact for your highest-value, proven searches · Phrase for core services where wording varies · Broad only once conversion tracking is reliable, with a strong negative list. Assets: sitelinks, callouts, call and location assets, and images where eligible.
Every week we read what people actually typed before clicking, then sort each term. It is the single most useful report in Google Ads, and the one most often ignored.
Fictional data. The same weekly pass also adjusts ads, landing pages, location and schedule, and moves budget towards the campaigns with the lowest cost per lead.
Before that, Smart Bidding guesses with your money. Tick what is true for your account, in order.
Bigger changes run as Google Ads Experiments: part of the traffic gets the change, and results are compared before rollout.
How one enquiry travels from the ad to your report. Switch on the common mistake to see why tracking is tested before launch.
Each month, the leads you mark as real are imported back as offline conversions, so bidding learns from customers, not just form fills. Enhanced conversions are added where suitable and consented.
Pick a campaign type to light up the Google surfaces it reaches.
What we need from you and what we set up, in one checklist. The launch button only lights when every item is done. After the discovery call, you get a one-page plan with scope and pricing within 48 hours.
Tap a mistake to see what we do instead.
In competitive categories, clicks can be expensive. We say early if your budget is too small to learn from.
It hints at relevance and landing-page experience. We use it to find problems, not as a target.
With very few leads, simpler campaigns usually do better than Smart Bidding or Performance Max.
Google reports conversions it can attribute. Your own records are the final check.
Answered plainly. Still unsure? Ask the founder directly.
Ask the founderSearch ads can bring traffic soon after launch. The first weeks are for learning which keywords and ads convert.
Not necessarily. We recommend a test budget after the audit, based on your market and goals.
Yes. We start with an audit of the account and tracking, then recommend what to keep, fix or pause.
Often both: ads for leads now, SEO for traffic that keeps coming. The Free Growth Review helps you decide.
You should. We work in an account in your business’s name, so the account and its history stay with you if we stop working together.
Usually Search first, because it is easier to control and read. Performance Max is considered once conversion tracking is proven and there is enough data.
Tell us what you sell and who you want to reach. We’ll reply within 24 working hours with an honest view of whether this platform fits.