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CHATGPT ADS · EARLY ACCESS

ChatGPT Ads, tested carefully while the platform is new.

ChatGPT now shows sponsored placements to users on its Free and Go plans. We check whether your business is eligible, plan a small test, and measure it honestly before recommending more.

Enquire about ChatGPT Ads What an ad looks like
Eligibility firstCapped test budgetMonth-to-month
ELIGIBILITY CHECK · STEP ONE OF EVERY TESTEarly access
Usually eligibleCheck against OpenAI’s ad policies before planning; most local service categories can proceed to a test.
Reviewed case by caseOpenAI reviews health ads individually, and keeps ads away from sensitive conversations such as health and mental-health chats.
Reviewed case by caseFinancial ads are reviewed individually; some financial products are restricted.
Mostly not allowedOpenAI’s policies do not allow most legal-services ads.
Check firstWe check your category against the current policies before any plan or spend. Approval is OpenAI’s decision.

Based on OpenAI’s policies as described on this page; rules are changing and are re-checked before every plan.

What an ad looks like

A sponsored placement, labelled

Tap a number to see the verified fact behind each part. Switch on the dashed outlines to see what is not established yet.

Numbered: confirmed, as stated on this pageDashed: not established yetConversation text: illustrative
IllustrativeWhat’s the best way to treat a knee injury from running?
IllustrativeA few things usually help first: rest, gentle movement, and getting the knee assessed if pain persists…
SPONSORED · LABEL CONFIRMED · ADVERTISER FICTIONALSports physio in Gurugram. Same-week assessments →
A mental-health conversation · no ads shown
NOT ESTABLISHED · NEW AD FORMATSMay follow; added only once available to advertisers in India.
NOT ESTABLISHED · MEASUREMENT DEPTHClick and site-conversion reporting exists; proof of extra customers does not yet.
NOT ESTABLISHED · MORE TARGETING OR BIDDINGExpected, not confirmed. Not listed as features.
NOT ESTABLISHED · BENCHMARKSNo reliable click costs or conversion rates yet. We don’t quote any.
  1. 1
    Clearly labelledAds are clearly labelled as sponsored and shown alongside ChatGPT conversations.
  2. 2
    Who sees themLogged-in adult users on the Free and Go plans. Plus, Pro, Business, Enterprise and Education stay ad-free.
  3. 3
    Answers unchangedOpenAI says ads do not change ChatGPT’s answers.
  4. 4
    Aggregate data onlyAdvertisers receive aggregate performance data, not individual conversations.
  5. 5
    Sensitive topics excludedAds are kept away from sensitive conversations, such as health and mental-health chats.
  6. 6
    How it’s boughtCost per thousand impressions and, since May 2026, cost per click. We confirm which your account has in India.

Illustration, not OpenAI’s interface. Each label is a fact stated on this page; dashed outlines are possibilities, not services.

Availability

What we’ve verified, and what to re-check

Why “early access”Toriva offers this service, but the platform is in its first months. Formats, targeting and reporting are still changing, and we confirm eligibility for your category before any plan or spend. ChatGPT ads began rolling out to users in India in late August 2026. Since 31 August 2026, Indian businesses can buy them through OpenAI’s self-serve Ads Manager, and they can also be bought through OpenAI’s agency and technology partners.
Discovery, and readiness

ChatGPT Ads works best when

A conceptual journey. Green steps are confirmed by OpenAI as stated on this page; grey steps are illustrative. Then check whether you’re ready to test.

1A question“Best way to treat a knee injury from running?”Illustrative
2Follow-upsThe person refines the problem in full sentences.Illustrative
3An answerChatGPT answers. OpenAI says ads do not change answers.Confirmed
4A labelled placementA sponsored placement alongside the conversation, for Free and Go users.Confirmed
5A visit to your siteClicks tagged, so they show separately in GA4.Confirmed
6An enquiryCompared with your other channels.Illustrative
ConfirmedIllustrative

Not the right fit if your category is prohibited or restricted (for example many financial or legal services), or you need predictable lead volume today.

How a test works

Four steps, deliberately small

A test budget that sits alongside what already works, never instead of it.

How it differs

Not just search ads in a new place

People use ChatGPT to think through a problem, often in full sentences. Ads that work on Google don’t automatically work here.

What the person is doing
How ads are matched
Track record
How we treat it
Searching with a few words
Keywords you choose
Two decades of data and benchmarks
A core channel
Having a conversation about a problem
The context of the conversation
Months; still being established
A small, measured test
What’s included

Counted before we spend

What we can count today, and how the result is judged.

TESTCapped budget · fixed windowsuccess measure agreed before launch
Click attributionVisits from ChatGPT ads tagged and counted in GA4.Platform capability
OpenAI conversion trackingProvided by OpenAI; we confirm what your account has before launch.Platform capability
Against a goal set before launchScale, adjust or stop.How we report
No inflated claimsThe report says when a test is inconclusive.How we report
INCLUDED
Eligibility and policy checkTest plan with a capped budgetAds Manager set-up or partner coordinationConversion measurement set-upResults review and recommendationMonthly report and call

After the free 20-minute discovery call, you receive a one-page plan with scope and pricing within 48 hours.

Limitations

What this platform can’t do, and what to avoid

The bar is your monthly ad budget. The ChatGPT test stays a small, capped slice while these limits apply.

Proven channels: Google, Meta…ChatGPT test
A new platformFormats, targeting and reporting change month to month.
Category restrictionsSome categories are prohibited or limited; approval is OpenAI’s.
Small samplesEarly tests rarely give firm conclusions.
AudienceAds appear to Free and Go users only.
AvoidScaling before there is evidenceInstead: a capped test first, with a decision point.
AvoidCopying search-ad wordingInstead: copy written for the question being asked.
AvoidMoving budget from proven channelsInstead: a test that sits alongside them.

Proportions are illustrative, not a budget recommendation.

Before you ask

ChatGPT Ads, plainly.

Answered plainly. Still unsure? Ask the founder directly.

Ask the founder

Yes. ChatGPT ads began rolling out to users in India in late August 2026, and OpenAI’s self-serve Ads Manager opened to Indian businesses on 31 August 2026. Eligibility still depends on your business category.

No. Ads are labelled and shown separately; OpenAI says they don’t influence answers.

No. Approval is OpenAI’s decision. We check the policy for your category first.

The platform is new and changing. We start small and measure carefully before recommending more.

No. A ChatGPT test should sit alongside channels that already work, with its own small budget, until it has shown results.

Let’s talk

Tell us what you need help with.

Tell us what you sell and who you want to reach. We’ll reply within 24 working hours with an honest view of whether this platform fits.

FOUNDER REPLIES WITHIN 24 WORKING HOURS · NO SPAM, EVER

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