SEO AUDIT · DELHI NCR

Before any SEO work begins, understand why your website sits where it does.

An evidence-led diagnosis of technical issues, content gaps and visibility barriers, sequenced into a plan you keep whether or not you work with us.

Founder-ledMonth-to-monthNo guaranteed-ranking promises
SITE HEALTH · SIX LINES OF EVIDENCEFictional clinic
Search dataHealthy
Technical signalsFix first
Content and intentFix first
StructureNeeds work
Competitive readHealthy
ConversionNeeds work

Statuses, not scores: each comes from the findings behind it.

What an audit reveals

Every finding, pinned to where it lives

A health scan of a fictional clinic website. Tap a pin to read the finding and its evidence. Numbers are the fix order.

  1. F-01 · Service pages canonicalised to the homepage · high impact
  2. F-02 · Two pages compete for one search · high impact
  3. F-03 · Mobile LCP 4.1 s · medium
  4. F-04 · No form conversion tracking · medium
  5. F-05 · 140 thin tag archives indexed · low
SIX LINES OF EVIDENCESearch dataTechnical signalsContent and intentStructureCompetitive readConversion
How we diagnose

Hundreds of warnings. A handful of priorities.

Crawl, search data, intent, benchmark, then score. Watch the filters narrow a tool’s warnings to the few that matter, or switch them yourself.

WARNINGS SHOWN48
Canonical points elsewhere/page-01
Missing H1/page-02
Two pages, one search/page-03
Duplicate meta description/page-04
Slow LCP/page-05
Image over 200 KB/page-06
No form tracking/page-07
Slow LCP/page-08
Thin tag archive/page-09
Missing alt text/page-10
Long title tag/page-11
Missing schema/page-12
Orphan page/page-13
Long title tag/page-14
Missing H1/page-15
4xx link/page-16
Missing alt text/page-17
Two pages, one search/page-18
Orphan page/page-19
Redirect chain/page-20
Missing alt text/page-21
Long title tag/page-22
Image over 200 KB/page-23
Image over 200 KB/page-24
Long title tag/page-25
Redirect chain/page-26
Long title tag/page-27
Orphan page/page-28
Image over 200 KB/page-29
Missing alt text/page-30
Missing schema/page-31
4xx link/page-32
Long title tag/page-33
Redirect chain/page-34
Slow LCP/page-35
Slow LCP/page-36
4xx link/page-37
Missing alt text/page-38
4xx link/page-39
4xx link/page-40
Image over 200 KB/page-41
Missing alt text/page-42
Redirect chain/page-43
Missing alt text/page-44
Orphan page/page-45
Missing schema/page-46
Duplicate meta description/page-47
Low word count/page-48

Fictional crawl of a clinic site; real tools flag hundreds. Ranges stated on this page: 20–40 findings, 3–5 priorities.

Impact vs effort

Not a to-do list; a sequence

Every finding is scored on impact, confidence and effort. High impact, high confidence and low effort goes first; low-confidence items are flagged as tests, never as certain fixes.

Plan nextHigh impact, more effort
Do firstHigh impact, low effort
LaterLow impact, more effort
Quick winsLow impact, low effort
↑ IMPACTLESS EFFORT →
F-01

Service pages point their canonical tag at the homepage

Impact · HighEffort · Low

Top-right: do first.

F-02

Two pages compete for “physiotherapy Gurugram”

Impact · HighEffort · Medium

High impact, more effort: plan next.

F-03

Mobile LCP is 4.1 s on service pages

Impact · MediumEffort · Low

Quick and useful: schedule soon.

F-04

Contact form has no conversion tracking

Impact · MediumEffort · Low

Quick and useful: schedule soon.

F-05

140 tag archive pages indexed with thin content

Impact · LowEffort · Low

Low impact: later.

Fictional findings. Real registers hold 20 to 40, each with evidence and an owner.

From diagnosis to action

One finding, followed to the fix

Every finding in the register goes through the same five stages, with an owner and a re-check.

What we sawWhy it mattersRecommendationOwner and orderRe-check
F-03 · STAGE 1 OF 5

What we saw

Mobile LCP is 4.1 s on service pages. Field data in PageSpeed Insights; the hero image is 1.8 MB.

What we sawWhy it mattersRecommendationOwner and orderRe-check
F-03 · STAGE 2 OF 5

Why it matters

Phone visitors wait for the main content, and Core Web Vitals are part of how Google assesses page experience.

What we sawWhy it mattersRecommendationOwner and orderRe-check
F-03 · STAGE 3 OF 5

Recommendation

Serve a 1200 px WebP version, set width and height, and don’t lazy-load the hero image.

What we sawWhy it mattersRecommendationOwner and orderRe-check
F-03 · STAGE 4 OF 5

Owner and order

Your developer · order 3 of 5 · medium impact, low effort, high confidence.

What we sawWhy it mattersRecommendationOwner and orderRe-check
F-03 · STAGE 5 OF 5

Re-check

Field data re-checked after Google re-crawls and 28 days of visits. Reported whether it moved or not.

Fictional finding, from the example register above.

Two different things

Free Growth Review or full audit?

Both are useful. They answer different questions.

Free Growth Review
Question it answersWhat are the most obvious problems?
What is reviewedYour homepage, forms and the most visible issues
What you receiveA short video walkthrough and the three things to fix first
Turnaround24 working hours
Access neededNone. We look at the public site
CostFree
Full SEO audit
Question it answersWhy does the site perform the way it does, and what should we do in what order?
What is reviewedThe whole site, across six lines of evidence
What you receiveAudit document, findings register, one-page summary and a recorded walkthrough
TurnaroundTwo to three weeks
Access neededRead-only Search Console and Analytics; CMS if structure is in scope
CostFixed fee based on site size, shared on the discovery call
What you walk away with

Four things, nothing more

Tap each deliverable to preview its format.

SEO AuditFictional clinic · 20261 / 38
IDFindingImpactOrder
F-01High1
F-02High2
F-03Med3
F-04Med4
F-05Low5
One page, five lines12345
▶
00:05 Overview00:18 Do first00:40 Questions

Previews of the format, with placeholder content.

WHEN AN AUDIT PAYS FOR ITSELFBefore investing in SEOUnexplained dropsAfter a redesignSecond opinionBefore content, links or adsClarity for leadership
After the audit

How you’ll know the fixes worked

A baseline on delivery day, the same figures after Google re-crawls, and an honest report, including what didn’t move. Drag to compare.

Baseline
Indexed pagesRecorded
Clicks for priority searchesRecorded
Core Web Vitals (field data)Recorded
Organic enquiriesRecorded
After fixes
Indexed pagesmoved
Clicks for priority searchesmoved
Core Web Vitals (field data)moved
Organic enquiriesno change yet

Illustrative statuses for a fictional clinic. A fix that made no difference is reported too.

Mistakes and limitations

Where audits usually go wrong

Tap a card to see what we do instead.

LimitationAn audit explains causes and priorities. It can’t predict exact ranking changes, because those also depend on competitors and on Google’s own updates. And an audit that sits in a drawer helps no one: every finding has an owner and a sequence.
What you provide

What we need from you

Five things. Nothing we need lets us change your site unless structure is in scope.

WhatAccess level

How Google crawls, indexes and ranks your pages.

Ties organic visits to enquiries.

Templates, settings and plugins checked directly.

So findings are scored against what earns you money.

Redesigns, migrations or plugin changes explain sudden drops.

Not sure how to grant access? We’ll walk you through it on a call.

Before you ask

SEO Audit, plainly.

Answered plainly. Still unsure? Ask the founder directly.

Ask the founder

Two to three weeks from kickoff to walkthrough.

Yes: read-only Search Console and Analytics access, plus CMS access if site structure is in scope.

Yes. The audit is written so any competent team can act on it.

We say so honestly, with the evidence.

A fixed fee based on site size and scope, shared on the discovery call.

No. The snapshot is a short video on the most visible issues. The full audit covers the whole site, with a scored findings register and a walkthrough.

You keep everything. You can implement it yourself, with your team, or ask us to. There is no obligation to continue.

Free Growth Review

Start with clarity.

Begin with the Free Growth Review (within 24 working hours), or book a discovery call about the full audit.

FOUNDER REPLIES WITHIN 24 WORKING HOURS · NO SPAM, EVER

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