Toriva plans, launches and optimises campaigns on Google, Meta, LinkedIn, X and ChatGPT. Conversion tracking goes in before your budget goes out, so every report shows leads and sales, not just clicks.
Illustration. Most businesses start with one or two platforms, not all five.
Tap a step. Budget is only released once step two is passed.
Goal, customer, the platforms that fit, and a budget you’re comfortable testing.
You get · A one-page planCalls, forms, WhatsApp and sales recorded, and checked to record correctly.
You get · Tested conversion trackingMost wasted ad spend comes from skipping this step.
Focused campaigns, several ad and landing-page variations, to learn quickly.
You get · Live campaignsBudget to what converts, cut what doesn’t, every change explained.
You get · Monthly report and callWhat matters is further down: which leads were real, which became customers, and what they were worth. Switch platforms to see how each one is tracked.
One fictional customer, three touchpoints, one enquiry. Switch the model to see how credit moves, and why we judge channels on the whole journey and your own records.
Concept with a fictional customer; bar lengths are not data.
We recommend the mix that fits your customer. Most businesses start with one or two platforms, not all five.
Reach them at the moment they search, on Search, YouTube and Maps.
Open Google AdsThe Free Growth Review makes the actual recommendation for your business.
Your ad finds them while scrolling Facebook and Instagram, with WhatsApp or form leads.
Open Meta AdsThe Free Growth Review makes the actual recommendation for your business.
Reach decision-makers by role, industry and company size.
Open LinkedIn AdsThe Free Growth Review makes the actual recommendation for your business.
Promote posts around conversations and topics, with a short test and a stop rule.
Open X AdsThe Free Growth Review makes the actual recommendation for your business.
A small, capped test once your category is confirmed eligible.
Open ChatGPT AdsThe Free Growth Review makes the actual recommendation for your business.
A summary to help you choose where to start.
| Platform | How people find you | Targeting based on | Lead capture | Status |
|---|---|---|---|---|
| Google Ads | They search for what you sell | Keywords, location, audiences | Calls, website forms, lead forms | |
| Meta Ads | Your ad finds them while scrolling | Location, behaviour, your own data | Instant Forms, WhatsApp, website | |
| LinkedIn Ads | Your ad reaches them at work | Job role, industry, company size | Lead Gen Forms, website | |
| X Ads | Around topics and conversations | Keywords, followers, topics | Website | |
| ChatGPT Ads | Alongside a ChatGPT conversation | Conversation context | Website | Early access |
The same six workstreams on every platform, done the way each platform needs. Switch platforms to see the difference.
One monthly report covers ads and SEO together.
Answered plainly. Still unsure? Ask the founder directly.
Ask the founderUsually the one closest to how your customers already look for you. Search-led businesses often start with Google Ads; B2B services often start with LinkedIn. The Free Growth Review recommends a first platform and a test plan.
We set up conversion tracking before launch, then report leads, cost per lead and, where your sales data allows, return on ad spend. Clicks and impressions are shown, but they are not the goal.
It depends on your category. OpenAI opened self-serve buying to Indian businesses on 31 August 2026, but some categories are restricted and the platform is still changing. We check eligibility before planning anything.
Yes. We start with an audit of your existing accounts and tracking, then recommend what to keep, fix or pause.
No. Ads bring visitors while you pay; SEO builds traffic that keeps coming. Many businesses use ads for quick leads while SEO grows.
It depends on the platform and how competitive your market is. We suggest a test budget after the Free Growth Review, and tell you plainly if a budget is too small to learn from.
You should. We work in accounts set up in your business’s name, so the accounts and their history stay with you.
Tracking and early data in the first weeks; a fair judgement after the agreed test period. The test length is set before launch.
When it has had its agreed test period and budget and still costs more per qualified lead than the business can afford. We recommend stopping, not just tweaking forever.
Tell us what you sell and which platforms you use. You get the three things to fix first.